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DON’T TOUCH YOUR PHONE OR YOU WILL NEVER EXPERIENCE THE EMPTINESS OFFERED BY THIS IMMERSIVE AUDIOVISUAL INSTALLATION

NAME: The Void

DESCRIPTION: This 360° projection installation will let you visualize the idea of emptiness. Emptiness isn’t considered here as an absence but rather as the initial condition for a new beginning. But do not enter the room thinking this level of emptiness is easy to reach. The room is equipped that with sensors that will stop the projection at every sound or move they capture. You will have to stand perfectly still and let go of your electronic devices to experience this installation and see this abstract representation of the Big Bang evolve on the panoramic screen. The Void was presented in May 2013 at the Loft Project Etagi gallery in St Petersburg, Russia.

Source: Gizmodo


It Might Look Like A Normal Chandelier. But When You Stand Underneath It And Look Up…

This chandelier is currently hanging in the Center for Strategic and International Studies (CSIS) in Washington DC. The CSIS chandelier may look stunning as you walk in, but the best part of the light display isn’t apparent until you stand directly underneath it. Then, your jaw will drop.

Every animation that is displayed through the LED chandelier is programmed to look like what it is reporting. For example, the renewable water resources report looks like rain drops, the energy consumption report pulsates and the GDP data looks like it is growing.

I thought it was cool when my car told me how cold it was outside.

Source: electronicproducts.com

Kenwood and the Future of Business: Building Brands in the Digital Era

“We all know that the ways people receive messages, the channels they’re tapped into, are expanding and changing,” says Dan Pinkham. “Attention spans, what people are paying attention to, and where they’re paying attention, are all different. Brands are trying to figure out how to keep up with all that. Social media is the big buzzword, obviously, and there are all sorts of attempts to figure it out.”

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These shimmering LED installations transport you to an alternate universe

Via: CNN

Walking into one of Yayoi Kusama’s infinity rooms is like walking into a completely different universe. The door shuts behind you, and suddenly you find yourself surrounded by what appears to be a galaxy of shimmering LEDs. The scene is beautiful, in a surreal, space-age fairy tale sort of way.

But it’s also a little jarring in its intimacy; it’s almost as though you’ve been instantly transported from a whitewashed gallery into Kusama’s buzzing, obsessive mind.

It’s a strange place to inhabit, if only because you get the sense that what goes on inside Kusama’s mind is very different than what’s happening inside, say, your neighbor’s, or your colleague’s. The Japanese artist has lived in a Japanese mental institution since the 1970s, when she checked herself in after a particularly stressful stint in New York City.

But Kusama’s struggle with obsessive compulsive disorder and other mental anguishes is not a shameful secret. In fact, it’s the opposite.

Kusama says the kaleidoscopic rooms are her attempt to investigate death and infinity. 

Liz Stinson

Kusama’s mental woes fuel her work, with her obsession and compulsion manifested in her exaggerated use of shapes, colors and mirrored rooms. For as long as Kusama has been an artist (she’s currently in her mid-80s), she’s been obsessed with polka-dots. A result of hallucinations she’s had since childhood, the shapes are plastered across her paintings, on her clothes, and incorporated into her trippy infinity rooms.

It’s not hyperbole to say they are everywhere. Including her newly opened show at the David Zwirner Gallery in New York City.

In “I Who Have Arrived in Heaven”, Kusama continues the motif with 27 new paintings and two infinity rooms, all covered in dots of varying shapes and sizes. The colorful large-scale paintings covered in eyes and dots are beautiful works in their own right, but the real reason most people will trek to the Chelsea gallery and wait in the 4-hour line is to see Kusama’s brilliant mirrored infinity rooms.

Kusama has been making these magical boxes since the 1960s, when she first lined a small room with mirrors and filled it with polka-dotted phallic shapes, creating what I like to imagine a brothel in the Dr. Seuss universe might look like.

Her newest room, “The Souls of Millions of Light Years Away,” is more along the lines of her beloved “Fireflies on the Water,” a mirrored infinity room that showcased hundreds of warm-hued LEDs at the Whitney last year.

Read more: Christie’s: Evolution of the Asian art market

Kusama’s mental woes fuel her work
Liz Stinson

In her new room, Kusama has again suspended multi-colored LEDs from the ceiling at varying lengths that reflect off of the mirrored walls and shallow pool on the floor in a strobe light pattern that repeats itself every 45 seconds.

Just down the street at the gallery’s connected space is another infinity room, “Love Is Calling, which this time is filled with brightly colored inflatable sculptures covered in polka dots that shoot up from the floor and hang from the ceiling like technicolor tentacles.

The artist says the kaleidoscopic rooms are her attempt to investigate life, death and infinity, and if you’re prone to existential pondering, it’s easy to see that connection. Contemplating the infinite does have a way of drudging up those “what’s it all mean?” feelings.

But for most people, being inside Kusama’s glimmering universe is simply a brief reprieve from a dulled world they left on the other side of the door. For a moment, you can almost forget about the line waiting outside, the 360 degrees of mirrors and ultimately, yourself. But just for a moment—because there’s no way you’re leaving without taking a selfie.

10 Awesome Outdoor Installations That Will Inspire You

Outdoor InstallationsWhile art viewed inside the confines of a museum’s walls will always have its place, public outdoor art installations are truly inspiring, giving viewers a broader sensory experience. These three-dimensional works are often site-specific, meaning they were created for that particular place. Today, we’ve rounded up ten recent favorites that were each made with the viewer in mind. While some of them were intentionally created for public interaction, others are just meant to be enjoyed from a more distant view.

 

1. Cathedral Made From 55,000 LED Lights

During this year’s Light Festival in Ghent, Belgium, Luminaire de Cagna created a spectacular projection from 55,000 LED lights. The bright cathedral invited visitors to walk through its immense 91-foot high entrance into a fairy tale gallery, surrounded by light and color. The stunning artwork, a mix between Romanesque and Renaissance architecture, was one of those installations you almost had to see in person to believe.

 

2. Interactive Electric Cloud

This large-scale interactive installation called Cloud was built by Calgary-based artist Caitlind Brown. Exhibited this past September at Nuit Blanche in Calgary, Cloud was made with more than 5,000 light bulbs, fluorescent bulbs and chain pull strings. Visitors could walk through the rain of strings, switching the lights on and off. This gave the fun illusion that lighting was flashing across the surface of the cloud.

 

3. 10,000 Swarovski Crystals Make a Cloud

Using 10,000 Swarovski crystals and chicken wire, landscape artists Andy Cao and Xavier Perrot in collaboration with J.P. Paull of Bodega Architecture made a beautiful cloud on the Arbor Terrace at Dumbarton Oaks in Georgetown, Washington D.C. Underneath, a reflecting pond caught the crystals’ light, casting colorful prisms on the water’s surface.

 

4. Interactive Giant Red Heart

This past Valentine’s Day, if you were at Times Square in New York City, you might have come across a 10-foot tall structure of a giant red heart. Created by Danish architecture firm BIG, it was comprised of 400 transparent LED acrylic tubes that pulsated a bright red when people would interact with another another around it. How? As more people gathered in the square, their footsteps were collected as energy and converted into light. Thus, the huddled crowd made the heart burn brighter. Love!

 

5. Canopy of Colorful Umbrellas

As part of an art festival called Agitagueda, this past July, a beautiful installation of colorful umbrellas lined two streets in Portugal. Not only did they provide shade to those underneath, the umbrellas seemed magical as they hung in mid-air, suspended by wires. Educational researcher Patricia Almeida took the photos of the installation that later made their way around the web.

6. Horse Sculptures Galloping Up a River

While this year’s ArtPrize, the world’s largest open art competition, had over 1,500 entries, one stood out amongst all the rest. Created by Richard Morse, Stick-to-it-ive-ness: Unwavering pertinacity; perseverance featured nine life-size horses made of dead apple trees making their way up the Grand River. The inspiring installation was made to symbolize the struggle and perseverance we must all go through during difficult situations. The artwork ultimately won 4th place at the art competition.

7. Lit Up Pieces of Paper Caught in a Breeze

London designer Paul Cocksedge created a gorgeous installation resembling pieces of paper caught in a breeze for the Festival of Lights in Lyon, France. Installed in the courtyard of Lyon’s Hotel de Ville, the 25-metre-long sculpture, called Bourrasque, was comprised of 200 A3-sized sheets made from an electrically conductive material that lights up when a current passes through it. Each of these double-sided sheets was individually moulded by hand in London, and then assembled on site.

8. 100,000 LED Lights Float Down Tokyo River

As part of the Tokyo Hotaru festival held this past May, a stunning light display of 100,00 LED lights floated down the Sumida River through central Tokyo. Called “prayer stars,” the lights were made to resemble fireflies, insects that have been long celebrated in Japanese culture. Panasonic created the LEDs, which automatically lit up on contact with water, specifically for this magnificent display.
9. Massive River of 10,000 Lit Up Books

For The Light in Winter festival in Melbourne, Australia, Luzinterruptus took 10,000 discarded books, lit them up with flashlights and then arranged them to look like a massive river overtaking the city. The Spanish art collective’s largest installation yet, Literature vs Traffic even encouraged its visitors to take the books home with them at the end of the art event.

10. 90,000 Plastic Balls Inspired by Wisterias in Monet’s Paintings

For the Le Havre’s Contemporary Art Biennale, Canada-based architects and designers at Claude Cormier + Associés Inc. paid tribute to Monet, the father of Impressionism, by assembling 90,000 plastic balls over the walkway of Le Havre City Hall. Set in five vibrant colors, the installation resembled a pop art piece that simply aimed to delight its visitors.

Rolls-Royce Is Going to 3D Print Its Airplane Engine Parts

Rolls-Royce Is Going to 3D Print Its Airplane Engine Parts

Everyone loves talking about 3D printing, but now it’s really hitting the big time: Rolls-Royce has decided that it’s going to use the technology to help make its airplane engines.

While the company has been mulling the idea of using 3D printing for a few years now, it’s finally decided that the technology has come of age. Confident that it can push the limits of additive manufacturing to provide the levels of precision required for aeronautical engineering, Rolls-Royce will now be using 3D printers to create metallic and ceramic parts for its commercial airplane engines. Dr Wapenhans, the company’s head of technology, explains:

“3D printing opens up new possibilities, new design space. Through the 3D printing process, you’re not constrained by having to get a tool to create a shape. You can create any shape you like.”

Initially the company will use the technique to create brackets and fuel nozzles, which can be made more lightweight by using 3D printing rather than existing manufacturing methods. A small step, sure, but it’s a definite sign that 3D printing is no fad; in fact, it’ll be keeping you in the air in a few years time. Gulp. [FT via Pocket-Lint]

Image by Rolls-Royce

How To Socialize An Event

Via ( Linkedin

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up.

I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. I learned that it’s possible to ensure that an event is covered in social media — even trending as a hot topic with an event with only 100 attendees — if you know what you’re doing. Here’s how.

1) Pick an evergreen hashtag.

We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional — did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014?

Get real. A hashtag like #MotoXBrasil2013 would last for two days, best case. Instead, we picked a short, generic, and evergreen hashtag: “MotoX.” The other 363 days of the year this hashtag represents whatever is happening with Moto X, but for two days it was the event in Brasil.

The big picture is that you want a hashtag that’s constantly in people’s faces, trending, and consistent, whether it refers to an event in Brazil, Mexico, or Peru, or new television commercials.

2) Tell everyone what the hashtag is.

From the moment you start promoting an event, the hashtag should be in place. This means on your website, in advertising, and all electronic correspondence including your email signature. 

Your program should mention it on the cover. The introductory slides should publicize it in sixty-point type. Every employee, speaker,vendor, and guest should know what it is.

3) Ask attendees to use the hashtag.

It’s not enough to pick a hashtag and tell attendees what it is. You need to ask attendees to use it, too. The “voice of God” should mention it when he/she is making announcements. Your host should exhort people to use it. Toward the end of the Moto X tour, I began my keynote with a request that people tweet that they were at the event and use the hashtag #MotoX , and I waited while they tweeted. You cannot pimp your hashtag too much.

4) Broaden what socializing an event means.

The audience for the hashtag is not only the people at the event. The audience is anyone in the world who’s interested in the product or company. Thus, a tweet such as “Not in Brasil? See this review of #MotoX to see what the excitement is all about:Motorola Moto X Review!” is appropriate. This kind of post with a high-value link is more likely to be retweeted and reshared.

5) Assign the socializing task to a person.

There’s a lot going on at an event: audio-visual production, facilities, babysitting speakers, guest registration, food and beverage, and press coverage. If you truly want a socialized event, you need to assign someone at the event to do nothing but manage social media coverage. Expecting people to time slice at the event won’t work.

Done right, this person is the busiest person at your event. Before it, he or she will schedule promotional posts about the event. During it, she will live tweet what’s happening and take pictures and video of speakers and guests. During breaks, she will post these pictures and videos to Google+, Twitter, Instagram, and Pinterest as well as retweeting and resharing other people’s posts about the event.

After the event, she will post more pictures and videos and try to ensure people who are in these pictures and videos know that that they are so that they spread them, too. PR people from your agency cannot do this well if they are concerned with journalists and bloggers and taking care of the speakers and executives.

In the case of the Moto X launch, the founder of PegitasPeg Fitzpatrick ran the show for me. The social media success we achieved was simply not possible without her. 

6) Livestream video coverage.

Think of all the money that you’re spending to make the event happen. Why wouldn’t you broadcast live video coverage? Are you afraid that too many people will place orders? Get real. If you’re announcing a product in Bogota, you want a blogger in Moscow to write about it, too.

Livestreaming is obvious for a product announcement, but what if people are paying to attend your event? The fear is that people decide not to attend because they can watch for free. You could charge people to watch the livestream if that makes you feel better, but I would make the case that these people would not have attended anyway. 

Also, if watching your event is as good as attending it live, you’ve got a bigger problem. I encourage to think big: livestreaming an event encourages people to attend in person the next time. 

7) Provide real-time updates.

If you’re not livestreaming video, at least have your social-media person provide blow-by-blow updates. Outfits like The Verge provide outstanding live coverage of events such as Apple announcements, so learn from what they do. This isn’t as good as livestreaming, but it’s cheaper and easier. 

8) Display the tweet stream.

There are services that display the tweets that contain a hashtag in real time. Displaying these tweets encourages more interaction and use of your hashtag. For some people this is like seeing their picture on the big display in Times Square — they’ll find it irresistible. You can find many tools to do this by searching for “stream twitter hashtags” on Google. 

There is a downside to this. First, tweets could get ugly if your speakers suck or your announcement isn’t impressive. Second, speakers must compete with the tweet stream for the attention of the audience. You can always turn off the feed if necessary. 

9) Provide fast, free, and unprotected wireless access.

If you want your event and hashtag to trend, you need to enable guests to post fast, free, and easily. Again, you’re spending a lot of money to get people to come to an event, you’re pounding the hashtag into them, and now you’re not going to make it easy to post by providing wireless access?

What alternate marketing universe are you living in? 

And don’t password protect the wireless network. Are you afraid that somebody is going to host his website for five hours using your network? You should remove all the speed bumps to promoting your event. The upside of open access to a wireless network is much more social media exposure. The downside is … I can’t think of any. 

10) Provide a place to take pictures.

After the initial Moto X events, I requested an area for taking photos. The area needed good lighting and a backdrop with “Moto X” printed all over it. Think of the pictures of celebrities at the Academy Awards — they’re standing in front of a backdrop with the Academy Award graphics. 

I also learned that people will use this designated area to pose with their friends. They see the backdrop, and they think: “Let’s take a photo here to show we were at the event. Let’s pretend we’re Paris Hilton or David Beckham.” Roughly 100% of these photos get shared on social media — hopefully, many with your hashtag. The bottom line is that every picture is a branding opportunity.

Power Tip: You can use a product such as Adobe Lightroom to watermark your photos with your logo. This means that no matter where the photo is taken, your logo will appear. 

11) Require your executives to be available for pictures.

At most events, company executives speak and then rush off to a limited access press conference or individual interviews. Then they might make a short appearance at meals but are surround by their “people” to protect them. 

Give me a break. Tell them to press the flesh.

They should not only be happy to pose for pictures, they should ask people to be in pictures with them. Roughly 80% of your guests would like to have a picture with the CEO of your company or your keynote speakers. No one is going to turn you down if you ask them to take a picture with your CEO. Roughly 100% of these photos get shared, too. 

12) Take and share candid pictures.

Document your event as much as possible by hiring a photographer. He or she might cost $1,000/day, but this is roughly what you’re spending on the thumb-drives with your logo to give away. The follow-up action is to distribute the pictures. I’ve spoken at hundreds of events. Most of them have paid photographers intruding at every instance, and yet I seldom see any of the pictures. 

Where are they used? Does the company not own the rights to the pictures so that it could freely distribute them?

We took candid photography to an extreme at the Moto X events. I posed with anyone who asked (and asked anyone who didn’t) in front of a backdrop with “Moto X” plastered on it whenever possible. My goal was that everyone who was at the event was in at least one picture. 

After the event, we sent an email to guests telling them where they could find the collection of photos. We encouraged them to download the pictures and, of course, share them with the MotoX hashtag. 

13) Make a slow-motion video.

I discovered one more useful tool to socialize an event: slow-motion video. Whereas pictures require too much clicking to view and regular-speed video moves too fast, slow-motion video is a perfect way to capture and share the images of dozens of guests. Just turn on your camera phone and walk through the crowd. Watch this video of a book party to see what I mean.

Power Tips: First, walk fast. When viewed, slow-motion video is approximately six times longer than regular video. Second, YouTube lets you add music to the video, and music makes a slow-motion videos sing. Third, grab the long link address for the video in your browser address bar (not the address you get by clicking on Share) and add “&hd=1” to it. This will ensure that people see the high-definition version. 

14) Cover the earth.

Once you have pictures and video, share them on Google+, Twitter, Pinterest, and Instagram with your hashtag. (Click on “Google+” and “Instagram” to see examples of what we did.) You can get away with posting as many as ten pictures per day from an event, so take your best shots and then provide a link to the rest of the album. 

Nothing that I’ve mentioned is hard or extremely expensive, and none involve paying for social media services, but these actions can expand the impact of any event.

Give them a try for your next event. I’ll be watching what’s trending to see how you do.

NO MORE CABLES! STUDIO ROOSEGAARDE’S “CRYSTAL” MAKES LIGHTING MORE FUN AND INTERACTIVE

 

Presented during the Dutch Design Week in Eindhoven (Netherlands), this permanent installation is made of hundreds of crystals containing LEDs and placed on the ground of the Natlab, an historical site of Eindhoven where Einstein works and where Philips created the first light bulb. The magnetic field contained in the floor lights up the crystals and recharges them wirelessly. Dan Roosegaarde calls his creation the “Lego from Mars” since visitors can play around with the crystals, build words or make artistic compositions.

AMUSEMENT RATE: The project is part of the Light-S program of the City of Eindhoven which aims at “creating a public lighting experience”. The crystals do so by creating a whole new level of interaction. No more cables, the lights can be moved freely by the visitors. If Crystal is presented as an installation in Eindhoven, its applications can reach far beyond the artistic field. Roosegaarde plans on making the project open source so people can experiment with it and develop it further.

Source: dezeen

Today In Dystopian War Robots That Will Harvest Us For Our Organs

Via TechCrunch

dystopian war robots

Welcome to our continuing series featuring videos of robots that will, when they become autonomous, hunt us down and force us to work in the graphene factories of Mars. Below we see Wild Cat, a fully untethered remote control quadrupedal robot made by Boston Dynamics, creators of the famous Big Dog. This quadruped can run up to 16 miles an hour and features a scary-sound internal gas engine that can power it across rough terrain. Wild Cat was funded by the DARPA’s M3program aimed at introducing flexible, usable robots into natural environments AKA introducing robotic pack animals for ground troops and build flocking, heavily armed robots that can wipe out a battlefield without putting humans in jeopardy.

Next up we have ATLAS, another Boston Dynamics bot that can walk upright on rocks. Sadly ATLAS is tethered to a power source but he has perfect balance and can survive side and front hits from heavy weights – a plus if you’re built to be the shock troops of a new droid army. ATLAS can even balance on one foot while being smacked with wrecking balls, something the average human can’t do without suffering internal damage. I can’t wait for him to be able to throw cinder blocks!

Finally we present these charming self-assembling robots from MIT’s Computer Science and Artificial Intelligence Laboratory which we covered earlier today. The robots exert an internal force to spin and then connect with each other using magnets, allowing them to fly into the air for a second and then fall down next to their brothers and sisters in exactly the right spot. This allows these completely featureless squares to form any shape they want and, like autonomous LEGOs, they can build complex devices out of a few simple shapes.

“There’s a point in time when the cube is essentially flying through the air,” said researcher Kyle Gilpin. “And you are depending on the magnets to bring it into alignment when it lands. That’s something that’s totally unique to this system.”

They may look innocuous but imagine these things self-assembling into, say, a wall, a door, or even a plate of explosives. They could sneak through pipes into your home and create a robotic assassin to destroy you in the sleep, thereby freeing up your “Schlafplatz” for other humans who have been reduced to sleeping out of doors after the robots took over most habitable locations for the storage of fermenting human slurry. Stay frosty, humans!